Business negotiations, channel development, resource integration, international cooperation, market inspection, trend release, cross-boundary cooperation and capital connection …China International Fashion Fair (CHIC) has played this important role in the past 28 years as the most influential fashion brand expo in Asia.
Since its establishment in 1993, CHIC has taken “leading the progress of China’s fashion industry and the development of China’s fashion brands” as its objective. CHIC’s core idea is to build an international first-class trade platform for fashion promotion, market development and wealth creation. CHIC has been building itself into a fashion platform with rich visiting experience featured with fashionable elements, cutting-edge technology, leading trend release, creativity and cross-industry inspiration; It has developed into an influential exchange platform for global fashion brands to share and allocate relevant resources they need.
Since its relocation to Shanghai in 2015, CHIC has continued to deepen its service for China’s fashion industry during the critical period of the industrial upgrading and transformation. After 4 years of development, CHIC has become a powerful expo with 9 professional exhibition sections and 3 show-in-shows. It has broadened its vision to the cross-industry resources related to fashion and accessories and will continue to bring new value to China’s fashion industry.
Each CHIC edition will extend its function according to market changes, bringing together the industry-wide resources and commercial retail groups including excellent fashion brands at home and abroad, fashion production enterprises and terminal channels. We will continue to make innovative use of channel resources and efficiently match the diverse needs of exhibitors and visitors. We will integrate trade and business cooperation, new product releases, trend forecasts, industry analysis, and multidimensional promotion to create a fashion fair featuring fashion, business, and communication by virtue of the most direct business resources, professional and efficient exhibition planning, and the most authoritative industry media resources.