About Micro-Fresh®

Micro-Fresh® is an award-winning invisible technology that contains a natural active ingredient that blocks the growth of harmful and odour causing bacteria to keep products fresher for longer. It can be applied to almost any product during the manufacturing process.

Micro-Fresh® supports footwear, textile, hospitality, health care, sportswear, and children’s sectors globally. Our Partners include; adidas, John Lewis, Next, M&S, Primark, Tesco, Asda, Sainsburys and Clarks Australia.

Our technology preserves treated products and prolongs life leading to less landfill, eliminating the need for single use plastics stickers or silica gel packets fulfilling our commitment to sustainability.

The BFA is run for and by our members – by becoming a partner you join a network of some of the foremost businesses within the UK footwear sector. Whatever business products or services you are marketing, BFA members are always keen to adopt that which enhances their business, makes their operations more efficient or increases their profits.

The BFA hold regular networking events and themed webinars, where we encourage partners to take the reins and showcase their businesses and services to our membership. We also enable partners to have an input in what we say to the Government and we ensure they receive Whitehall’s responses first-hand.

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