Government announces new China based retail event

The Department for International Trade launches new venture to help British companies engage in Asia

As China’s prominence on the retail landscape continues to grow, the Department for International Trade has launched a new event aimed at helping British companies engage with Asian partners.

Taking place in China and running from 17-24th of March this year, the venture is dedicated to providing invaluable insight into all aspects of retail throughout Bejing, Shanghai and Chengdu.

Initially the event will be open to larger companies who have a revenue of £10 million and above, hold an IP registered in China and who export internationally.

A spokesman for the Department for International Trade (DTI) said: “These cities have been chosen specifically to showcase distinctive environments allowing participants to contrast consumer interactions with their brand.”

The schedule for the five days will make use of local expertise and knowledge, focusing on e-commerce, social media, logistics and payment, consumer insight and legal advice.

The DTI spokesman added. “Delegates will be given access to key market information direct from local experts enabling them to build significant business relationships with Chinese partners which will lead to concrete commercial outcomes.”

For further information on the event, criteria for attendance and prices BFA members should contact cleo.eastabrook@trade.gsi.gov.uk