Lucy joined the British Footwear Association in June, 2019 and is proud to be its first female Chief
From Swatch in its heyday in the early 90’s, through her own marketing and PR company and on to licensed
brands like Guess, Versace and Lacoste, Lucy has worked across a wide sector of the jewellery sector in an
operational and marketing capacity. Most recently as Executive Director of Business Development and Marketing
of the Company of Master Jewellers, looking after members, suppliers and events.
Lucy is now putting her experience, energy and drive to great use for the BFA and its eclectic mix of members.
Each day I bring my heart and sole...
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” Howard Schultz, CEO of Starbucks
“While Howard was speaking on Starbucks, I believe nothing could be truer of the UK footwear industry. We are a collective, a family, of businesses and individuals from every walk of life who have poured their passion and spirit into this amazing industry, and I am incredibly grateful to be a part of it.
“Each day I bring my heart and sole (pun-intended - they're currently Wuzzos!) to my desk because I believe in this industry and the people within it, and I will never stop celebrating, championing, and supporting the sector, ensuring we nurture young talent and maintain the UK footwear businesses pivotal role on the international footwear stage, both commercially and strategically.”
LUCY REECE-RAYBOULD, CHIEF EXECUTIVE