Celebrating BFA Members at the Drapers Footwear Awards 2025
The Drapers Footwear Awards 2025 brought together the brightest minds, most innovative brands, and dedicated teams that continue to shape the future of the UK and Ireland’s footwear industry. It was a night of well-deserved recognition, celebration, and inspiration, proof that even amid global challenges, our industry stands strong with creativity, resilience, and purpose.
We extend our warmest congratulations to all the winners, and we are especially proud to celebrate the exceptional achievements of our British Footwear Association members, whose work continues to set benchmarks across the industry.
Outstanding Wins for BFA Members
New Balance made a spectacular mark as a double winner, being named both Men’s Footwear Brand of the Year and Footwear Manufacturer of the Year. These accolades underscore New Balance’s commitment to innovation, quality, and performance.
Hotter Shoes was crowned Team of the Year 2025, a testament to their collaborative strength and dedication. Their additional highly commended recognition in the People and Progress Award further highlights their commitment to investing in their people and nurturing progress at every level.
Dr. Martens’ very own Sam Gallon, Global Senior Category Manager, received the prestigious People and Progress Award, recognising his visionary leadership and impact within the business and wider industry.
Vivobarefoot took home Best Sustainable Initiative of the Year for their innovative ReVivo program, further proving that sustainability and commercial success can go hand in hand.
schuh was recognised for their impactful Single Shoe Initiative, winning Best Footwear Marketing Campaign. The initiative not only showcased brilliant branding but also highlighted inclusivity and accessibility in retail.
Dune London walked away with Best Online Operation of the Year, demonstrating digital excellence and seamless customer experience in a competitive e-commerce landscape.
Start-Rite proudly claimed Kids’ Footwear Brand of the Year, continuing their legacy of creating high-quality, supportive shoes for children.


A Toast to the Entire Footwear Community
As Drapers editor Jill Geoghegan aptly put it, the evening was a privilege to bring together “the people who power the UK and Ireland footwear industry.” From established brands to emerging innovators, every nominee and winner represents the strength and creativity of our sector.
At the British Footwear Association, we are incredibly proud of all our members and their phenomenal successes at the Drapers Footwear Awards 2025. Your achievements inspire us all and serve as a powerful reminder of the talent, resilience, and excellence driving our industry forward.
Congratulations once again to all the winners!
Catch the highlights and party photos from the night at drapersonline.com, Instagram and LinkedIn.