Who are we
The British Footwear Association or BFA to use our shorthand name, has been in existence for over 125 years and is a non-profit trade Association which represents some 200 members in the British footwear sector including design, retailing, manufacturing, sourcing, distribution and services. This £16 Billion Industry is a vital part of the UK economy and employs several hundred thousand staff. The BFA exists to represent footwear businesses big and small, it offers advice, education and representation to its members. We create an environment for networking and knowledge sharing, keeping up to date with emerging themes around trade, sustainability, routes to market, legislation etc. to help companies achieve their aims and goals.
We are looking for a Chief Executive Officer (CEO)
The Chief Executive Officer (CEO) reports to the Chairman of the Board and leads a team of experienced professionals. We are looking for an ambassador for the Association who will set the strategic direction with the board whilst ensuring appropriate management controls are maintained. An inspirational leader of the operational team who will build and develop strong commercial relationships with all partners and supporters of the BFA both internally and externally. The CEO will drive the commercial aspects of the Association, deliver strategic activities and ensure revenue driving projects are delivered in-line with the Associations financial objectives and budget. They will also ensure that the high profile and reputation of the BFA is maintained within the broader footwear sector and across government functions.
Being the CEO of the BFA is an intellectually stimulating, meaningful role with an opportunity to make a real impact in the UK footwear industry, shaping the strategic direction of a respected trade association.
- View the Job Description, click here.
- Please apply by email to annette@annettecove.com
- Deadline: Monday, 26th January 2026 at 8.00am
We believe in fair treatment of all our employees and commit to promoting diversity in our employment practices. We do not discriminate in employment based on race, religion, sexual orientation, national origin, political affiliation, disability, age, marital status, medical history, parental status or genetic information. We base all our employment decisions on merit, job requirements and business.