BFA Going Global: America

The BFA is pleased to announce the next webinar in our webinar series; ‘BFA Going Global’. This series aims to equip members with the information you need when considering new international markets for your footwear business. With every webinar, we explore new regions in which we highlight the opportunities (and potential challenges) that footwear businesses should consider when “Going Global”.

Matt Priest, President & CEO of the Footwear Distributors and Retailers of America (FDRA) will be presenting this webinar for BFA members. Matt will be joined by Rebecca Lewis, Consumer Goods Director for North America from the Department of International Trade (DIT).  The webinar will be held on Thursday 10th February at 2pm (UK).

Join Matt as he explores the current footwear economic landscape in the US. He will also speak about his expectations for 2022 and beyond.

Rebecca will be speaking about what support the DIT could provide when dealing with this market.

After the 30 minute presentation, there will be an open Q&A session. You will have the opportunity to ask any questions you may have to Matt and Rebecca.


Matt Priest is the President & CEO of the FDRA; the largest and most effective footwear association in the United States.

In his role, Matt serves as the executive in charge of its day-to-day operations. In doing so, he ensures the association meets and exceeds its advocacy and education goals on behalf of the footwear industry.

Matt is an experienced President & CEO with a demonstrated history of working in the international trade and development industry.


Rebecca has almost 20 years’ experience in international economic development. She leads the Government’s strategic engagement for retail and food & beverage. In this role, Rebecca leads a team to promote British export. This, in turn, ensures the UK is recognised as the best place to attract, retain and grow investment.

The Department for International Trade (DIT) helps businesses export and grow into global markets. The DIT also helps overseas companies locate and grow in the UK.