Presented by BFA Partner Modular Commerce

We are pleased to welcome back Modular Commerce. Matt Walsh, Director at Modular Commerce, will present this webinar which will be held on Friday 7th October 2022 at 11am.

Join us in this live workshop where Matt will explain how to avoid the top 5 pitfalls of online trading for Black Friday. These are as follows:

  • Promotions – the fastest race to the bottom?
  • Marketing strategy – make sure you have one
  • Logistics planning
  • Stock availability
  • Website customer experience

Modular Commerce provides revolutionary e-commerce for independent retailers. Their mission is to help improve every aspect of their clients’ retail operation – not just provide a website. They offer full-service digital retail packages, tailored to the requirements of their clients and ready to go from day one. The special charging model means that they succeed when their clients succeed. Although they have specialist expertise in the footwear market, they can provide online retail platforms suitable for any independent brand or retailer looking to take their online sales to new heights.

Matt Walsh

“I’ve worked in the footwear industry since I left University, so nearly 23 years! I held a number of roles at Clarks Shoes latterly as the Sales Director for Southern Europe.

Building this platform with Modular Commerce was great for me personally as I get to use my experience in the footwear sector to shape new solutions for the future. As part of a wider evaluation of the retail industry, we recognised that the Covid-19 crisis would fundamentally change the way that business will connect and communicate together. For many businesses it’s a case of move to digital or be left behind. We set out to build a platform to best serve Brands and Retailers in this exciting new environment