The British Footwear Association are pleased to welcome global VAT advisors, who will be presenting a webinar for members on Tuesday 23rd November at 3:00pm.

From registering your business for VAT to looking after your monthly filings and communicating with tax authorities – takes the stress out of VAT compliance. With their personal service, tax technical knowledge and practical industry experience you can trust them to support you through your global expansion plans. 

After being postponed once due to the global pandemic, the EU VAT rules for ecommerce came in on July 1st, 2021. Not only did these changes affect the VAT treatment of goods already in free circulation in the EU, but the new set of VAT measures also made an impact on how VAT should be charged on goods being imported from third countries. This includes the UK, when selling to EU customers. In this webinar, Alex Wyatt from will summarise the key changes that ecommerce businesses should be aware of when selling imported goods to EU consumers from July. 

The presentation will cover the following:

  • Intro to
  • Overview of how VAT is collected the EU since the 1st July 2021
  • The new simplification schemes IOSS & OSS
  • What does it mean to sell via a Marketplace and/or via your own website to EU customers?
  • VAT obligations when holding stock in the EU
  • Case scenarios (based on BFA members)
  • Check list
  • Q&A


Alex Wyatt – Marketing and Business Development,
With her background in Marketing and Business Development, Alex Wyatt has risen to Global Project Manager at Her extensive knowledge of the industry and passion for empowering businesses to grow globally has made her an active member of the e-commerce community. She has previously spoken at conferences across Europe, helping sellers to understand the ever-changing online market and the vital role VAT compliance plays in sustainable expansion.

Following the 30 minute presentation, attendees will have the opportunity to pose questions directly to Alex