About Footwear Design Insight
Footwear Design Insight was lunched through frustration and a necessity for a transparent, full service design resource. Helping small brands and providers brands develop the right product for their customer while simultaneously creating a unique handwriting suitable for their market placement.
Based in Spain, Alicante, FDI offers product orientated consultations and design contracts help support international small brands, start ups and individuals achieve their footwear goals. This is done through a mixture of 1:1 sessions, design contracts, sourcing support or technical spec making, where the customer receives the perfect assistance based on their requirements, goals and budget.
After working as a Senior Footwear designer for over 20 years in brands such as Massimo Dutti, Pied a Terre and Marks and Spencers, I possess the experience and knowledge to offer a strategic partnership within a footwear brand. Encouraging new development, outreach sourcing and providing a variety of resources and wide network to make a successful footwear collection.
Areas which are covered:-
> Trend Reports-
Catwalk, retail, colour, key items and up coming materials
> Design development –
Construction, inspiration, materials and branding, colours and materials
> Technical support-
Last and heel making, outsole development, technical files.
> Market research & Customer Lifestyle analysis
> Menstorship – supporting entrepreneurs working with product and factories
> Sample amendments
> Sampling and Production supervision.