104 – 106 Brantwood Road,
GINA is a refined design, manufacturing and retail company established in 1954 in London by master shoemaker Mehmet Kurdash. He had a dream to make glamorous handmade shoes and named the company after his muse, 1960’s movie icon Gina Lollobrigida. Throughout his life, Mehmet would never compromise on quality and crafted his own designs out of the most beautiful leathers. Today, GINA are renowned worldwide for their exquisite sculptured footwear and handbags – remaining the last and only British designer label creating luxury footwear in London today.
Designing couture shoes has been a family trait since 1893. Today Mehmet’s sons, Attila, Aydin and Altan Kurdash are the combined talent who skilfully create by hand, the lasts and heels, using skills passed down from generation to generation. The brother’s interweaving roles contribute to the rare luxury of being involved in the design, manufacture, technology and retail of all GINA shoes and bags. The brothers mission is to have GINA represented in luxury department stores and boutiques worldwide, as well as key GINA flagship stores.
Continuing the success of the GINA brand meant more demand and therefore space. In September 2011, the brother’s decided, as a commitment to the manufacture of GINA products in London, to relocate their operations to a new 40,000 sq feet state of the art unit in North London.
The entire team at GINA, from the craftsman in GINA’s East End studio to the Kurdash brothers themselves are dedicated to quality. The perfection of each design is reliant on the cut and the use of outstanding fabrics and textures. Each tiny stitch, up to twenty per inch, shows incredible, scrupulous attention to detail. Each individual shoe is handled with the utmost care and respect. No other designer has captured the finesse, quality and fine craftsmanship of a shoe, whilst being the most sought after fashion accessory of the season.
The stunning styling and imaginative use of cut, colour, leathers, fabrics and striking detail has caught the eye of the fashionista. GINA footwear has been gracing the feet of supermodels and leading actresses as well as high society celebrities, royal families and an ever-growing following of international stars.