The Miller Last Works
Arthur Street


About JuJu Footwear

At JuJu Footwear we’re exceptionally proud to call ourselves the creators of the original British jelly shoe and have been manufacturing iconic shoes and children’s wellington boots in our own factory for over 25 years.

JuJu started life in 1986 as injection moulders to the shoe trade in the uk. A family run business founded by Rushton Schafer (Ruston Ablett ltd) and based here in Northampton “the shoe capital of Britain”, we pioneered the production of the original injection sandals. These were soon nicknamed “jelly shoes” due to their soft jellylike finish and soon became a fashion and seaside favourite.

JuJu shoes are all about style, versatility and colour, we create classic designs and re-release them with a contemporary twist and are always producing new fun and functional welly and jelly designs. JuJu jelly shoes are still made in the traditional manufacturing method, in the same factory and to the highest standards and quality as the very first day they were made.

The special jelly mix, is completely unique to JuJu, and is made into your favourite jelly shoes by adding a touch of glitter and colour to the jelly machine. The materials for our JuJu jellies are sourced in England and are recyclable so all our waste jellies are ground-up and made into brand new products!

JuJu has also been involved in project jelly since 2012, manufacturing a range of kid’s jelly shoes for charity. 20% of all profits go to great Ormond street hospital. The exclusive range of colour-ways are available at Office & Schuh and independents worldwide.

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