APICCAPS, the Portuguese Footwear Association, has just launched its 11th edition of the World Footwear Yearbook, a project which it has been developing since 2011 and which analyses the most important trends within the worldwide footwear industry.
Data for 2020, both in quantity and value, are available, making it possible to position the main players with regard to production, consumption, exports and imports. The publication also includes specific analysis of 84 different markets as well as addressing the evolution of the sector’s leading global players.
The 2021 World Footwear Yearbook Includes:
- World Footwear 2020 dynamics of international trade
- Geographcic patterns
- Product mix
- The big players
- Top 5 exporters by country
- Top 10 exporters by product type
- Country profiles
- World data map
2020: A dark year for the footwear industry but better than the worst forecasts
In 2020 footwear production and exports fell by 15.8% and 19%
respectively. Data are taken from the World Footwear 2021
Yearbook just released by APICCAPS, the Portuguese Footwear
Association. Previous forecasts were gloomier, and the World
Footwear Experts Panel had pointed to a drop in global footwear
consumption in 2020 of more than 20%. Final numbers for 2020
in the developed countries of Europe and North America are in
line with such expectations. However, Asia and less developed
countries outperformed expectations thus supporting a lower
plunge in the global footwear industry.
“Footwear production and exports fell by 15.8% and 19% respectively”
Footwear production down by 15.5%. Growth accumulated over a decade wiped out
The COVID-19 pandemic severely hit the footwear business and
in 2020 production fell by almost 4 billion pairs, wiping way all the accumulated growth over the previous ten years.
Despite the impact of COVID-19, the geographic distribution of
footwear production was not affected. The footwear industry
continues to be strongly concentrated in Asia where almost 9
out of every 10 pairs of shoes are manufactured. Even with a
global pandemic, Asia managed to increase its share in worldwide production by 0.2 percentage points.
China is the world’s largest footwear producer (54.3%). However, in 2020 the Asian giant reduced its production by more than 2 billion pairs and continued to lose world share (down by one percentage point). This reflects a shift of production into other Asian countries
“Despite the impact of COVID-19, the geographic distribution of footwear production was not affected”
Asia accounts for more than half of global consumption
The COVID-19 pandemic had a strong impact on footwear consumption in the advanced economies of North America and Europe, contributing to the shortening of the gap between per capita consumption across continents. Nonetheless, there are still important geographic differences in consumption patterns. Per capita footwear consumption varies from between 1.5 pairs in Africa to 4.3 pairs in North America.
In 2020 Asia’s consumption accounted for more than half (55.8%) of the grand total worldwide. Europe and North America followed with 13.6% and 13.1%.
At country level, the distribution of consumption continues gradually to reflect that of the population. Whether this is a structural change in consumer behaviour or whether per capita consumption in advanced economies will rebound once the pandemic is overcome is a question to follow up.
“In 2020 Asia's consumption accounted for more than half (55.8%) of the grant total worldwide”
European exports increase market share over the last decade
Total footwear exported in 2020 (12.1 billion pairs) was down by 19% over the previous year, resulting in the lowest figure registered for the last ten years. In value terms, the decline was smaller (14%) but still taking total exports back to 2013 levels.
The COVID-19 pandemic disrupted international value chains leading to a reduction in the percentage of production exported which fell from 62% to 59%. Asia continues to be the source for most of the footwear exported but its share of the world total has been slowly declining over the last ten years. This trend continued in 2020. The same is happening with every other continent but Europe, whose share of world exports has increased by almost 4 percentage points since 2011.
“Total footwear exported in 2020 (12.1 billion pairs) was down by 19% over the previous year”
Average worldwide export price exceeds 10 dollars for the first time
The evolution of the average export price per pair continued to show an almost linear upward trend, growing at an average of 3.3% per year since 2011. In 2020, despite the negative demand trends that resulted from the COVID-19 pandemic, price growth accelerated to 6% with the average price exceeding 10 dollars for the first time in the Word Footwear Yearbook’s records.
“Despite the negative demand trends that resulted from the COVID-19 pandemic, price growth accelerated to 6% “
Share of textile footwear exports decreased over last 2 years
After a decade of growth, the share of textile footwear in world exports over the last 2 years has decreased in volume, although it has stabilized in value, reflecting an increase in price for this type of footwear. Leather footwear slightly increased its volume share in the same period, seemingly having reversed the downward trend it had been showing since the beginning of the century and stabilising its value share.
“Exports over the last 2 years has decreased in volume, although it has stabilized in value, reflecting an increase in price for this type of footwear. “
Portuguese Country Profile from the World Footwear Yearbook 2021Portugal
For full access to the 2021 World Footwear Yearbook, visit the link below where it can be purchased in electronic format for €200 or hard copy for €250 (includes electronic version as well).
About World Footwear
The World Footwear Yearbook is a comprehensive report that analyses core trends within the footwear sector around the world. The aim of this publication is to understand the position of the relevant countries within the footwear industry in terms of different variables (Production, Exports, Imports and Consumption) and evaluate the strategic positioning of the different sector players.
The information found here has been provided by World Footwear, an organisation founded by APICCAPS, the Portuguese Footwear, Components and Leather Goods Manufacturers’ Association.